Decode Sales

Latest Articles

Ideas, insights, and practical advice to help you connect, communicate your value, and confidently guide customers toward the next step.

October 15, 2026

Something for Nothing

If you’ve ever found yourself watching TV in the middle of the night, you’ve probably run across some sort of infomercial promising you the world...

October 9, 2026

Understand Who the Decision Makers Are

I was coaching several Attending Physicians for a large residency program and had a discussion with one of the lead surgeons about common obstacles many...

October 2, 2026

Success Leaves Clues

Have you ever wondered why some people keep achieving at a high level again and again? No matter what they put their effort and energy...

September 25, 2026

What’s Your Learning Style?

Have you ever thought about why it’s easier for you to learn some things and extremely difficult for you to learn other things? Lifelong learning...